Most tools cost about $39 to $99 a month to start. But the sticker price isn't the whole bill: inboxes, domains, warm-up, AI credits and per-seat pricing add up. Here's the full picture.
| Tool | Entry price | Pricing model |
|---|---|---|
| Asendify Outbound | £29/month + 45% service fee (£42.05) | Flat per workspace, priced in GBP |
| Smartlead | $39/month | Flat |
| Saleshandy | $41/month ($34 yearly) | Flat |
| Instantly | $47/month | Flat, plus credits for leads and AI replies |
| Mailshake | $49/month | Per user |
| Reply.io | $59/month | Per user |
| Lemlist | $69/month | Depends on users |
| Woodpecker | $7 per 100 prospects | Per contacted prospect |
10,000 emails over about 22 sending days is roughly 450 emails a day. At about 30 emails per inbox per day, that's around 15 inboxes on 5 domains. With Asendify Outbound that's the Pro plan (£79/month + 45% service fee = £114.55, up to 100,000 emails) plus your inbox and domain costs, with warm-up and AI replies included.
Unlimited inboxes, warm-up and the AI reply agent on every plan, from £29 a month + 45% service fee (£42.05 total). No card needed for the trial. Or let us set up inboxes, domains, copy and lists for you.
Entry plans run from about $39 to $69 a month in 2026: Smartlead $39, Saleshandy $41, Instantly $47, Mailshake $49 per user, Reply.io $59 per user and Lemlist $69. Asendify Outbound is priced in GBP: £42.05 (£29 + 45% service fee).
Sending inboxes from your email provider, sending domains, extra warm-up fees on some tools, AI reply credits, lead data credits and per-seat pricing.
Plan on about 30 cold emails per inbox per day. 10,000 emails a month is roughly 15 inboxes; 100,000 a month is roughly 150.
Asendify Outbound prices are in GBP; competitor prices are their USD list prices from each company's own pricing page, checked in October 2026. Prices change; check their site before you buy. Asendify Outbound is made by Asendify.